Sakker El Dekkene / لبنان / 2014حملات العلاقات العامة · التجارب الحيّة · الإعلانات الخارجية

⁨Lebanon4Sale⁩.

⁨An anti-corruption NGO opened a shop in central Beirut that 'sold' official papers such as driving licences, degrees and work permits, to show how bribery works as a business.⁩

العلامة التجارية: Sakker El Dekkene
الوكالة: Leo Burnett Beirut
السوق: لبنان
المنطقة: الشرق الأوسط وشمال أفريقيا
السنة: 2014

التحدي

⁨Petty bribery is routine in Lebanon's public administration. Sakker El Dekkene (Stop the Shop), founded to collect data on corruption, needed people to report it rather than accept it.⁩

الفكرة

⁨Leo Burnett Beirut treated corruption as a business that had to be bankrupted. Fly-posters advertised official documents for sale with a phone number, then a Lebanon4sale shop opened in downtown Beirut, backed by an online film with the call to action 'Stop the Shop'. A Stop the Shop car parked outside known corrupt businesses, 32 pop-up shops appeared around the country, vending machines in Beirut theatres dispensed documents, and a website and app collected reports.⁩

النتائج

⁨According to the case study, 1,598 bribery reports were filed, covering about 3.4 billion liras (about $2.2m).⁩
⁨The case study claims 51 million impressions, worth about $2.6m in free media.⁩
⁨By the case study's figures, 487 volunteers joined in three months and the app was downloaded 2,737 times.⁩

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