Renault / France / 2025PR Stunts
UN.patent.
Renault opened up its EV safety patents to the whole car industry for free or at low cost.
- Brand
- Renault
- Agency
- Publicis Conseil
- Market
- France
- Region
- Global
- Year
- 2025
The idea
Launched at a world road-safety conference, the platform licenses Renault safety technology on condition that improvements are shared back. The first patent was Fireman Access, which lets firefighters flood a burning battery and put it out in minutes.
Case study source: Activation Ideas Source ↗
