Kia Middle East and Africa / United Arab Emirates / Saudi Arabia / Kuwait / Iraq / 2025Film · Social
Tribes of Arabia.
Kia launched the Tasman with a documentary road trip exploring tribal communities across the Arabian Peninsula and Iraq.
- Brand
- Kia Middle East and Africa
- Market
- United Arab Emirates / Saudi Arabia / Kuwait / Iraq
- Region
- MENA
- Year
- 2025
The challenge
Introduce the pickup's regional capabilities while connecting the launch to local culture and heritage.
The idea
Three automotive creators travel in the Kia Tasman and meet five communities, exploring their traditions and relationship with the landscape over a five-part series.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Kia Middle East and Africa
- Marketing agency
- Innocean MEA
- Creative agency
- McCann Content Studios
- Director
- Neel Kumar
- Featured creators
- Eisa Alhabib; Abdulaziz Alfudhaili; Hamed AlDaour
