Pickl / United Arab Emirates / Bahrain / Qatar / Egypt / 2025Social · Film · Experiential
Pickl Giving.
Pickl's first regional Ramadan campaign invited communities to help shape local giving initiatives.
- Brand
- Pickl
- Agency
- Yolk Brands (in-house)
- Market
- United Arab Emirates / Bahrain / Qatar / Egypt
- Region
- MENA
- Year
- 2025
The challenge
Demonstrate the homegrown restaurant brand's commitment to the different communities it serves across the region.
The idea
Customers were invited to suggest ways Pickl could give back. Local activities included rider iftars, food drives, a desert cleanup and support for orphanages, alongside an in-house film featuring regional voices.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Pickl
- In-house creative and production
- Yolk Brands
- Featured contributors
- Khalid Al Ameri; Hamad Al Hajri; Reem Alzayani
