NYX Professional Makeup / United Arab Emirates / Saudi Arabia / 2025Film · Social · OOH · Experiential
Face Glue.
NYX launched Face Glue with regional creators, a Riyadh event and a large Dubai outdoor takeover.
- Brand
- NYX Professional Makeup
- Agency
- The Brandizers
- Market
- United Arab Emirates / Saudi Arabia
- Region
- GCC
- Year
- 2025
The challenge
Turn a cosmetics launch into a visible cultural moment for regional beauty audiences.
The idea
A reality-style NYX TV film featuring Safa Siddiqui and Dounia Al Ibrahim built social momentum; a fan's request for more visibility helped inspire a Dubai Metro and highway takeover.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- NYX Professional Makeup
- Creative and production
- The Brandizers
- Outdoor media
- Hypermedia
- Featured talent
- Safa Siddiqui; Dounia Al Ibrahim
