Toyota / Abdul Latif Jameel Motors / Saudi Arabia / 2025Film
Toyota Saudi National Day 2025.
Toyota turns its cars into an orchestra for a Saudi National Day tribute.
- Brand
- Toyota / Abdul Latif Jameel Motors
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Celebrate the Kingdom's 95th National Day while connecting Toyota's presence in Saudi Arabia with a shared cultural moment.
The idea
Inside a Toyota showroom, horns, indicators, doors and power windows become instruments in a patriotic sound-led performance. The film was produced by Mamma Team and directed by Tibor Glage.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- Serviceplan Group Middle East
- Production company
- Mamma Team
- Director
- Tibor Glage
- Director of photography
- Jens Maasbøl
- Music and sound
- Khaled Hamdy
- Agency producer
- Abdelrahman Elgabry
- Agency creatives
- Sarah Eid, Georges Rebehmed and Abdullah Kurdi
