Mobily / Saudi Arabia / 2021Film · Social
The Gift of a Smile.
Mobily's animated Ramadan film imagines a factory that sends smiles when families cannot meet.
- Brand
- Mobily
- Agency
- M+C Saatchi UAE
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Offer a hopeful way for Saudis to share the spirit of Ramadan while pandemic restrictions kept many families physically apart.
The idea
A colourful animated smile factory turns the smartphone into a happiness-making machine, suggesting that a simple smile can still travel to loved ones during Ramadan.
Results
- The film received more than 5.5 million YouTube views in its first 11 days, according to Little Black Book's 2021 report.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- M+C Saatchi UAE
- Production company
- Déjà Vu
- Animation company
- Gizmo
- Director
- Nico Presas
- Regional senior strategist
- Asmaa Ahmed
- Chief creative officer
- Ryan Reed
