OPPO / GCC and wider Middle East and North Africa / 2021Film · Social
Capture the Spirit.
Mo Salah invites people to share the sights and sounds of Ramadan with loved ones far from home.
- Brand
- OPPO
- Agency
- M+C Saatchi UAE
- Market
- GCC and wider Middle East and North Africa
- Region
- MENA
- Year
- 2021
The challenge
Connect people separated from their families during Ramadan and demonstrate the Reno5 phone's storytelling and sharing capabilities.
The idea
A film follows a homesick Mohamed Salah remembering Ramadan in Egypt while a young family member captures moments around Cairo. A social contest invited people to share their own images and videos of the season.
Results
- OPPO reported more than 58 million impressions across Facebook, Instagram and Twitter in less than a month.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- M+C Saatchi Group
- Production company
- Déjà Vu
- Director
- Ahmed Hussein
- Brand ambassador
- Mohamed Salah
- Creative director
- Ben Lees
- Regional senior strategist
- Asmaa Ahmed
- Copywriters
- Khadra Mohamed and Zeina Assaad
