Apple / United Arab Emirates and Middle East / 2019Film · OOH · Social
Shot on iPhone: Finding Balance.
Apple's Ramadan and Eid campaign uses locally created imagery to explore moments of connection and reflection.
- Brand
- Apple
- Market
- United Arab Emirates and Middle East
- Region
- MENA
- Year
- 2019
The challenge
Celebrate Ramadan and Eid while showing how iPhone photography and everyday features can support moments of balance.
The idea
Photographers Ola Allouz and Mansour AlSofi used iPhone XS photography and video to capture family gatherings and quiet reflection, with executions across television, cinema, social and outdoor.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- TBWA\Media Arts Lab London
- Photographer
- Ola Allouz
- Photographer
- Mansour AlSofi
- Client
- Apple
