botim money / United Arab Emirates, Saudi Arabia, Egypt / 2025Film · Social · OOH · Experiential
Let Your Money Say Botimmm.
Botim makes money transfers a language of care across a film, social content and a wider brand experience.
- Brand
- botim money
- Market
- United Arab Emirates, Saudi Arabia, Egypt
- Region
- MENA
- Year
- 2025
The challenge
Help people see botim's financial services as a natural extension of the connection they already use its communication app to maintain.
The idea
A familiar money gesture becomes a symbol of affection and the expressive 'botimmm' sound punctuates stories of people supporting each other. The idea rolled out through a brand film, creators, outdoor media, an interactive filter and a GITEX experience.
Results
- The wider campaign generated over 140 million views by January 2026, according to Campaign Middle East.
- The same report says the outdoor rollout reached 1,297 screens and more than 11 million people.
Case study source: Campaign Middle East Source ↗
Credits
- In-house concept and client
- botim
- Creative, brand architecture and rollout support
- TBWA\RAAD
- Campaign creative and TVC
- Magnitude Creative
- Production house
- VIP Films
- Director
- Emile Slailaty
- Executive creative director, Magnitude Creative
- Karim Sherif
- Head of marketing, botim
- Hazem Beshr
