Home Centre / Saudi Arabia / United Arab Emirates / Qatar / Kuwait / Oman / Bahrain / 2026Film · Social · OOH · Experiential
Ramadan Riddles 2026.
Home Centre invited Gulf audiences to solve domestic Ramadan dilemmas through a series of riddle films.
- Brand
- Home Centre
- Agency
- Leo Burnett ME
- Market
- Saudi Arabia / United Arab Emirates / Qatar / Kuwait / Oman / Bahrain
- Region
- GCC
- Year
- 2026
The challenge
Stand out during a crowded retail season while encouraging people to engage with the brand's homeware range.
The idea
Three films present household mishaps as Fawazeer-style riddles; later films reveal solutions drawn from Home Centre's products.
Results
- 595% increase in comments on the film versus the previous Ramadan film, as reported by the brand.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Home Centre
- Creative agency
- Leo Burnett ME
- Production
- Feel Productions
- Director
- Adham Obeid
