Tie House / Egypt / 2025Film · Social · OOH
30 Years of Tie House.
Tie House celebrated three decades by casting footballer Mohamed Zidan in a range of everyday roles.
- Brand
- Tie House
- Agency
- RACK Advertising Agency
- Market
- Egypt
- Region
- MENA
- Year
- 2025
The challenge
Mark the fashion brand's 30th anniversary while connecting a celebrity-led campaign with everyday audiences.
The idea
Zidan shifts between characters and occasions, from groom to athlete and businessman, using Tie House outfits to bring each role to life.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Tie House
- Creative agency
- RACK Advertising Agency
- Executive creative director
- Mohamed Anwer
- Director
- Maged Arafa
- Talent
- Mohamed Zidan
- Post-production
- LZRD
