Dodge / Stellantis Middle East / Middle East (regional) / 2025Film · Social · OOH
Cool Dads.
Dodge reframed the family SUV through a series of social films about confident fathers.
- Brand
- Dodge / Stellantis Middle East
- Agency
- Publicis Middle East
- Market
- Middle East (regional)
- Region
- MENA
- Year
- 2025
The challenge
Position the Durango as a vehicle for family life while retaining Dodge's performance-led personality.
The idea
A Dodge-driving father offers parenting lessons in the language of cars, with films and outdoor work challenging the idea that becoming a dad ends the fun.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Dodge / Stellantis Middle East
- Creative agency
- Publicis Middle East
- Production
- RUSH
