Beck's / AB InBev / Saudi Arabia / 2019Film · Social
Give New a Chance.
Beck's introduced its non-alcoholic beer to Saudi audiences through a campaign about embracing change.
- Brand
- Beck's / AB InBev
- Agency
- Horizon FCB Dubai
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2019
The challenge
Introduce a new non-alcoholic beer in a market where familiar choices and traditions were well established.
The idea
A film celebrates people trying new things amid changes in Saudi culture, positioning Beck's as another opportunity to give something new a chance.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- Horizon FCB Dubai
- Client
- AB InBev / Beck's
- Executive creative director
- Bruni Bomediano
- Associate creative director
- Rodrigo Scapolan
- Associate creative director
- Elsa de Bruyn
- Associate creative director
- Guilherme Possobon
