DHL eSHOP / GCC / 2021Film · Digital & Tech · Social
With the Tap of a Finger.
DHL introduced its eSHOP app to Gulf shoppers with stop-motion films that turn a tapping finger into the shopper.
- Brand
- DHL eSHOP
- Agency
- Horizon FCB Dubai
- Market
- GCC
- Region
- GCC
- Year
- 2021
The challenge
Show GCC audiences how easily they could shop for US brands through DHL's new e-commerce app.
The idea
A miniature American shopping street becomes the setting for a finger character that walks, taps and shops. A hero film and three personalised films show different shopping situations.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- Horizon FCB Dubai
- Production
- Fuelcontent
- Director and visual conceptualizer
- Adib Mufty
- Executive creative director
- Rodrigo Leal Rodrigues
- Associate creative director
- Fady Youssef Rofaeel
- Senior copywriter
- Lucy Elder
- Director of photography
- Wassim Nohra
