stcplay / Saudi Arabia / 2024Film · Social
Every Gamer Has a Place.
stcplay challenges narrow gamer stereotypes by celebrating the diverse people who play.
- Brand
- stcplay
- Agency
- VML Riyadh
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Show that the stcplay gaming platform is for a broad community rather than the stereotypical image of a teenage boy at an elaborate gaming setup.
The idea
A film and a series of key visuals depict gamers of different ages, genders and professions, from casual mobile players to dedicated enthusiasts, and connect their different identities to the platform's inclusive community.
Case study source: Campaign Middle East Source ↗
Credits
- Creative agency
- VML Riyadh
- Executive creative director
- Firas Ghannam
- Creative campaign specialist, stc
- Faisal Saud Nagshabandi
- Production
- Dejavu Social
- Photography
- Omar Ehab
- Retoucher
- Hosam Ahmed
