stc (Sawa) / Saudi Arabia / 2024Film
For Every Vibe, There's Sawa.
stc celebrates Saudi youth's freedom to change interests through a flexible prepaid proposition.
- Brand
- stc (Sawa)
- Agency
- VML Riyadh
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Address the perception of younger Saudis as indecisive while making Sawa's flexible prepaid packages relevant to the way they live.
The idea
VML Riyadh reframed changing interests as exploration rather than indecision. A vibrant statement film connects that outlook to Sawa's ability to switch between prepaid packages as needs change.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- VML Riyadh
- Executive creative director
- Firas Ghamman
- Client
- stc
