Experience Abu Dhabi / GCC / United Arab Emirates / 2025Film · Social · OOH
Summer in Abu Dhabi: Totally Recommended.
Experience Abu Dhabi invited Yasmin Abdelaziz and Ahmed Sharif to explore the emirate in two summer films.
- Brand
- Experience Abu Dhabi
- Market
- GCC / United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Inspire regional travellers to consider Abu Dhabi for a summer holiday by reaching audiences through familiar personalities.
The idea
The actress and comedian each follow their own itinerary, sharing cultural, family and adventure experiences across the destination.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Experience Abu Dhabi / Department of Culture and Tourism
- Creative agency
- Serviceplan Group Middle East
- PR and social
- Memac Ogilvy
- Digital agency
- Create
- Media
- Spark Foundry
- Production
- Déjà Vu
- Director
- Mohamed El Kalawi
- Talent
- Yasmin Abdelaziz and Ahmed Sharif
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