BabyJoy / Saudi Arabia / United Arab Emirates / Kuwait / Oman / Bahrain / 2025Film · OOH · Social
Happy Father's Day from BabyJoy.
BabyJoy celebrated fathers and the role of both parents in a regional Father's Day campaign.
- Brand
- BabyJoy
- Agency
- SSUP World
- Market
- Saudi Arabia / United Arab Emirates / Kuwait / Oman / Bahrain
- Region
- GCC
- Year
- 2025
The challenge
Build an emotional connection with families by elevating recognition of fathers alongside mothers.
The idea
A film reinterprets Abdul Majeed Abdullah's song 'Ya Tayeb Al Galb' with children's voices, supported by outdoor, social, influencer and PR activity.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- BabyJoy / Unicharm
- Creative and production
- SSUP World
- Digital media
- Media Zone
- Influencer management
- Walee MENA
