IG Markets / Australia / 2026Film
This Is New Money.
IG Markets reframes investing for Australians embracing different approaches to wealth.
- Brand
- IG Markets
- Agency
- Princess
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Make investing relevant to Australians choosing different paths to building wealth.
The idea
A protagonist rejects old financial conventions, then backs an app-led investment path on his terms.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- IG Markets
