PENNY / ألمانيا / 2021الأفلام
The Wish.
Discount supermarket PENNY's Christmas film had a mother tell her teenage son that what she really wants is to give him back the youth the pandemic took.
- العلامة التجارية
- PENNY
- الوكالة
- Serviceplan Munich
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2021
التحدي
After almost two years of the pandemic, PENNY felt that children and young people had been overlooked, along with everything they had missed.
الفكرة
Asked what she wants for Christmas, the mother wishes her son his youth back, and the film shows what that would have looked like. Marcus Ibanez directed for Iconoclast Germany, and lead actor Julius Gause sings a new version of Bon Jovi's "It's My Life" over the ending. It launched on 11 November 2021.
مصدر دراسة الحالة: LLLLITL المصدر ↖
الجوائز
- Cannes Lions 2022Film – A05 RETAILفضية
- Cannes Lions 2022Film Craft – A07 USE OF LICENSED / ADAPTED MUSICذهبية
- Cannes Lions 2022Film Craft – A02 SCRIPTذهبية
- Cannes Lions 2022Film Craft – A05 CINEMATOGRAPHYذهبية
- Cannes Lions 2022Film Craft – A01 DIRECTIONالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- Serviceplan Munich
- الإنتاج
- Iconoclast Germany
- ما بعد الإنتاج
- Slaughterhouse - Visual Manufacturing
- ما بعد الإنتاج
- Company 3 New York
- Additional company
- Red Pipe Studios
- Additional company
- Supreme Music
- الوكالة الإعلامية
- REWE Digital
- الوكالة الإعلامية
- OMD Media
- Additional company
- Spark Marketing Entertainment
- Additional company
- Bloomcasting
- Senior Marketing Manager, PENNY
- Alev Borjans
- مدير التسويق، PENNY
- Marcus Haus
- Campaign Manager, PENNY
- Thomas Raupach
- Campaign Manager, PENNY
- Werner Hesse-Quack
- Global Chief Creative Officer, Serviceplan
- Alex Schill
- الرئيس التنفيذي للإبداع، Serviceplan
- Matthias Harbeck
- المدير الإبداعي التنفيذي، Serviceplan
- Christoph Everke
- المدير الإبداعي التنفيذي، Serviceplan
- Alexander Nagel
- المدير الإبداعي، Serviceplan
- Matthias Schuster
- المدير الإبداعي، Serviceplan
- Moritz Dornig
- كاتب الإعلانات الأول، Serviceplan
- Alessia Coschignano
- المدير الفني الأول، Serviceplan
- Rebecca Labiner
- Junior Copywriter, Serviceplan
- Katharina King
- Junior Copywriter and Junior Art Director, Serviceplan
- Elvira Breit
- Agency Executive Producer, Serviceplan
- Aisha Blackwell
- Senior Account Manager, Serviceplan
- Julia Leibetseder
- Chief Operating Officer
- Stefan Magel
- المدير العام
- Kathrin Heinemann
- الشريك المدير
- Matthias Bauss
- المخرج، Iconoclast Germany
- Marcus Ibanez
- مدير التصوير
- Paul Özgür
- المنتج المنفذ، Iconoclast Germany
- Tim Augustin
- Post Producer
- Leonidas Befeldt
- Production Coordinator
- Flora Mariott
- المونتاج
- Nikolaus Kohler
- مصمم الإنتاج
- Tiiu-Ann Pello
- تصحيح الألوان
- Sofie Borup
- Casting Director
- Julia Todorow
- Stylist
- Larissa Bechtold
- Sound Designer, Red Pipe Studios
- Lotta Wirma
- بطل العمل
- Julius Gause
