Samsung Turkey / تركيا / 2015الأفلام · التجارب الحيّة · حملات العلاقات العامة
Hearing Hands.
A whole Istanbul neighbourhood secretly learned sign language so that Muharrem, who is deaf, could be greeted in his own language everywhere he went for a day.
- العلامة التجارية
- Samsung Turkey
- الوكالة
- Leo Burnett Istanbul
- السوق
- تركيا
- المنطقة
- عالمي
- السنة
- 2015
التحدي
Samsung Turkey was launching a video call centre for hearing-impaired customers and needed people to know it existed.
الفكرة
With Leo Burnett Istanbul, Samsung taught residents of an Istanbul suburb to sign and hid cameras along Muharrem's route as he walked with his sister. Everyone he met along the way signed to him, and the film ends with the reveal and the new service, promoted through samsungduyaneller.com.
مصدر دراسة الحالة: Laughing Squid المصدر ↖
الجوائز
- Cannes Lions 2015PR Lionsبرونزية
- Cannes Lions 2015Promo & Activation Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- Leo Burnett Istanbul
