Paris Paralympics 2024: Considering What?
Channel 4's trailer for the Paris 2024 Paralympics cast gravity, friction and time as human rivals, so viewers would watch Paralympians beat the same forces as any elite athlete.
- العلامة التجارية
- Channel 4
- الوكالة
- 4creative
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Channel 4 research found 59% of people watch the Paralympics to see athletes "overcoming their disabilities", against 37% for exciting competition. The broadcaster wanted that patronising view replaced by respect for elite sport.
الفكرة
In a 140-second film directed by Steve Rogers, gravity is a shirtless man with a pint next to wheelchair rugby player Aaron Phipps, friction a boy racer taking on cyclist Sarah Storey, and time an unimpressed spectator watching sprinter Emmanuel Oyinbo-Coker. Outdoor ads and a mural by Florence Burns in Shoreditch supported the launch.
مصدر دراسة الحالة: shots المصدر ↖
الجوائز
- Cannes Lions 2025Film – A05 MEDIA/ENTERTAINMENTالجائزة الكبرى
- Cannes Lions 2025Film – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYبرونزية
- Cannes Lions 2025Film Craft – A01 DIRECTIONذهبية
فريق العمل
- الوكالة الإبداعية
- 4creative
- الوكالة الإبداعية
- Purple Goat
- الإنتاج
- Biscuit Filmworks
- الإنتاج
- Revolver
- ما بعد الإنتاج
- Work Editorial
- ما بعد الإنتاج
- Time Based Arts
- Additional company
- MachineShop
- Additional company
- Factory Studios
- Additional company
- SIREN
- المدير الإبداعي التنفيذي، 4creative
- Lynsey Atkin
- المدير الإبداعي، 4creative
- Andy Vasey
- Creative Director and Copywriter, 4creative
- Dan Warner
- مبدع، 4creative
- Reuben Dangoor
- رئيس الإنتاج، 4creative
- Miketta Lane
- المنتج المنفذ
- Fiona Wright
- Senior Producer TV
- Lauren Holden
- المخرج، Biscuit Filmworks
- Steve Rogers
- Managing Director/Executive Producer, Biscuit Filmworks
- Rupert Reynolds-MacLean
- رئيس الإنتاج
- Emily Atterton
- المنتج
- Simon Eakhurst
- المنتج
- Frankie Elster
- مصمم الإنتاج
- John Henson
- Casting Director
- Hannah Birkett
- DP
- Daniel Landin
- المونتاج، Work Editorial
- Rich Orrick
- Assistant Editor
- Miles Watson
- Post Producer
- Mia Saunders
- Colorist
- Simone Grattarola
- Color Assistant
- Matthew Tomlinson
- 2D Lead
- Stephen Grasso
- 3D Artist
- Teodora Retegan
- 3D Artist
- Ihor Obukhovskyi
- VFX Lead
- Matt Shires
- VFX Executive Producer
- Sian Jenkins
- VFX Creative Director
- Sheldon Gardner
- Sound Designer & Composer
- Jon Clarke
- Executive Audio Producer
- Deborah Whitfield
- Music Supervisor
- Sian Rogers
- Voiceover
- Nabil Shaban
