CALM x ITV / المملكة المتحدة / 2022الأفلام · الإعلانات الخارجية
The Last Photo.
Campaign Against Living Miserably (CALM) and ITV showed home videos of people laughing with friends and family, then revealed they were the last videos taken of people who went on to die by suicide.
- العلامة التجارية
- CALM x ITV
- الوكالة
- adam&eveDDB
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Around 125 people a week take their own lives in the UK. Many people expect someone who is suicidal to look visibly distressed, so the signs are often missed.
الفكرة
adam&eveDDB built a 90-second film entirely from real home videos, directed by Max Fisher through cain&abelDDB. Only the closing titles reveal that every person shown later died by suicide. It launched on the date billed as the happiest day of the year.
مصدر دراسة الحالة: British Arrows المصدر ↖
الجوائز
- Cannes Lions 2024Creative Effectiveness – B04 CREATIVE EFFECTIVENESS FOR GOODفضية
- Cannes Lions 2023Outdoor – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYذهبية
- Cannes Lions 2023Brand Experience & Activation – D04 SPONSORSHIP & BRAND PARTNERSHIPذهبية
- Cannes Lions 2023PR – A07 MEDIA / ENTERTAINMENTفضية
- Cannes Lions 2023Film – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYالجائزة الكبرى
- Cannes Lions 2023Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSفضية
- Cannes Lions 2023Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSبرونزية
- Cannes Lions 2023Brand Experience & Activation – E07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYفضية
- Cannes Lions 2023Brand Experience & Activation – D02 GUERRILLA MARKETING & STUNTSبرونزية
- Cannes Lions 2023Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSذهبية
- Cannes Lions 2023Outdoor – D05 LIVE ADVERTISING AND EVENTSذهبية
- Cannes Lions 2023Media – B07 USE OF EVENTS & STUNTSبرونزية
فريق العمل
- الوكالة الإبداعية
- adam&eveDDB
- الإنتاج
- cain&abelDDB
- ما بعد الإنتاج
- Final Cut
- Additional company
- Wave
- Additional company
- Radford Music
- الرئيس التنفيذي للإبداع، adam&eveDDB
- Richard Brim
- المدير الإبداعي التنفيذي، adam&eveDDB
- Ant Nelson
- المدير الإبداعي التنفيذي، adam&eveDDB
- Mike Sutherland
- المدير الإبداعي، adam&eveDDB
- Andy Clough
- المدير الإبداعي، adam&eveDDB
- Richard McGrann
- منتج الوكالة، adam&eveDDB
- Amy Simmons
- المخرج، cain&abelDDB
- Max Fisher
- المنتج، cain&abelDDB
- Carmen de Witt
- Cinematographer
- Jim Joliffe
- المونتاج، Final Cut
- James Rosen
- ما بعد الإنتاج
- James Ireland
- تصحيح الألوان، Rascal
- James Bamford
- Head of 2D, cain&abelDDB
- Ed Christie
- المنتج الموسيقي، Composer and Music Supervisor, Radford Music
- James Radford
- Music Producer and Composer
- Morgan Pochin
- Music Producer and Composer
- Ben Robbins
- Sound Designer
- Parv Thind
- Sound Designer
- Jeff Smith
- Sound Designer
- Beth Thomblin
