British Airways / المملكة المتحدة / 2022الإعلانات الخارجية · الأفلام
A British Original.
British Airways answered the arrivals question "What is the purpose of your visit?" with 500 different ads, each giving a personal and often funny reason to fly.
- العلامة التجارية
- British Airways
- الوكالة
- Uncommon Creative Studio
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2022
التحدي
British Airways wanted to talk about the many personal reasons people fly, rather than run a single brand message.
الفكرة
Uncommon Creative Studio wrote 500 print, digital and outdoor executions and 32 short films, each built on a reason to travel, from the romantic to the absurd, such as "marriage CPR". Outdoor ads changed with location, time of day, weather and news, and press ads and bus wraps were written for their medium.
مصدر دراسة الحالة: Creative Review المصدر ↖
الجوائز
- Cannes Lions 2023Industry Craft – B02 OUTDOORبرونزية
- Cannes Lions 2023Outdoor – F05 CULTURAL INSIGHTالجائزة الكبرى
- Cannes Lions 2023Industry Craft – E02 OUTDOORذهبية
فريق العمل
- الوكالة الإبداعية
- Uncommon Creative Studio
- الوكالة الإعلامية
- MG OMD
