L'Oréal Paris / عالمي / 2025الأفلام
The Final Copy of Ilon Specht.
L'Oréal Paris and McCann commissioned a short documentary about Ilon Specht, the 23-year-old McCann copywriter who wrote "Because I'm worth it".
- العلامة التجارية
- L'Oréal Paris
- الوكالة
- McCann Paris
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2025
التحدي
The line is one of the best known in advertising, but the woman who wrote it was almost unknown. L'Oréal Paris wanted to return the slogan to its author and its original meaning.
الفكرة
Filmmaker Ben Proudfoot directed a film of about 17 minutes mixing archive footage, interviews and intimate scenes with Specht and her stepdaughter Alison Case. It premiered at Tribeca X in June 2024 and launched worldwide on 8 March 2025, International Women's Day, on AMC+, Prime Video and TED's YouTube channel.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2025PR – B04 CONTENT CREATION & PRODUCTIONفضية
- Cannes Lions 2025Film Craft – B01 EDITINGبرونزية
- Cannes Lions 2025Entertainment – A04 NON-FICTION FILM: 5-30 MINUTESذهبية
- Cannes Lions 2025Entertainment – E01 DIVERSITY & INCLUSION IN ENTERTAINMENTفضية
- Cannes Lions 2025Film – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- McCann Paris
- الإنتاج
- Breakwater Studios
- الإنتاج
- Traverse32
- الإنتاج
- FireCity Illusion
- Director and Producer
- Ben Proudfoot
- المنتج
- Brendan Gaul
- المنتج
- Rachel Greenwald
- Co-Producer, FireCity Illusion
- Kirstin Falk
- Co-Producer and Executive Producer
- Brett Henenberg
- المنتج المنفذ، McCann
- Daryl Lee
- المنتج المنفذ، McCann
- Charlotte Francéries
- المنتج المنفذ، McCann
- Julien Calot
- Cinematographer
- David Feeney-Mosier
- Cinematographer
- Brandon Somerhalder
- المونتاج
- Tim Johnson
- المونتاج
- Mónica Salazar
- المؤلف الموسيقي
- Katya Richardson
