Whoscall / Thailand / 2025Experiential · OOH
The Unlucky Numbers Shop.
Whoscall turns lucky-number beliefs into a warning about phone scams.
- Brand
- Whoscall
- Agency
- Dentsu Creative Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2025
The challenge
Thai superstition around lucky digits obscured the everyday danger of scam calls.
The idea
A pop-up shop displays real scam numbers, replacing talismans with evidence and download prompts.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Whoscall
- Advertiser
- Gogolook (Thailand)
