Tops / Thailand / 2022Retail & Shopper
The Underrated Gift.
Tops challenged gift-giving assumptions by presenting ordinary supermarket products as surprising presents.
- Brand
- Tops
- Agency
- VMLY&R Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Thai shoppers overthought gifts and undervalued ordinary supermarket products.
The idea
A surreal film reveals zip-lock bags, salmon, and salami as joyful presents, prompting shoppers to rethink gift value.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tops
