Sabina / Thailand / 2023Promo
Breast Cancer Simulator Pad.
Sabina introduced a bra insert that simulates breast lumps as a demonstration tool for self-examination.
- Brand
- Sabina
- Agency
- VMLY&R Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2023
The challenge
Thai women lacked accessible understanding of what cancerous lumps feel like.
The idea
A medically developed insert simulates common lumps inside any bra, distributed free online and through 542 Thai stores.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Sabina
- partner
- Thanyarak Breast Center
- creative director
- Piyakan Sirichankachorn
