Cathay / Asia Miles / Hong Kong / 2024Film · Social · Promo
Asia Miles: 25 Years.
25th-anniversary film turns Asia Miles redemptions into stories.
- Brand
- Cathay / Asia Miles
- Agency
- Leo Burnett Hong Kong
- Market
- Hong Kong
- Region
- Global
- Year
- 2024
The challenge
Show loyalty miles' lasting value.
The idea
Nostalgic vignettes: upgrades, trips, reunions, concerts.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cathay / Asia Miles
- director
- Lo Ging-zim
- chief creative officer
- Christopher Lee
