Swiggy Dineout / India / 2025Film · Social · Promo
Discount Hai Disco.
A disco anthem turns Indian restaurant discounts into celebration.
- Brand
- Swiggy Dineout
- Agency
- The New Thing
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
Discount messaging often lacks emotional excitement and cultural energy.
The idea
Pair Uorfi Javed, disco choreography, and a dance anthem with restaurant deals during GIRF.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Swiggy Dineout
- AVP-Revenue & Marketing, Swiggy Dineout
- Dhruvish Thakkar
- Creators, The New Thing
- Srishti Pandey/Shraddha Panday
