Lipton Ice Tea / Australia / 2024Film · Digital & Tech · Promo · Social
Jargon Junket.
Australian office workers trade corporate jargon for themed escapes.
- Brand
- Lipton Ice Tea
- Agency
- DDB Group Sydney
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Workplace buzzwords drain energy and make summer work feel monotonous.
The idea
A jargon scanner turns collected buzzwords into chances to win work-cleansing junkets. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Lipton Ice Tea
- director
- Madeleine Purdy
- production
- Good Oil
