KFC Thailand / Thailand / 2025Film · Retail & Shopper · Promo
Khao Man Kai.
KFC launched chicken rice with a vendor alliance and guide.
- Brand
- KFC Thailand
- Agency
- WolfBKK
- Market
- Thailand
- Region
- Global
- Year
- 2025
The challenge
Make a fried-chicken chain credible in chicken rice.
The idea
A 10-vendor association and 50-shop guide support the menu.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- KFC Thailand
- market lead/CMO
- Suhayl Limbada
