Domino's Malaysia / Malaysia; Singapore availability / 2025Promo · Retail & Shopper · Film
ShaWAHma Pizza.
Raya launch combines shawarma flavours with pizza and 'Wah' wordplay.
- Brand
- Domino's Malaysia
- Agency
- FCB SHOUT
- Market
- Malaysia; Singapore availability
- Region
- Global
- Year
- 2025
The challenge
Find the right flavours, format and timing as shawarma grows.
The idea
Put Middle Eastern shawarma flavours in a new pizza, with ShaWAHma wordplay.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Domino's Malaysia
- creative
- Chung Ru Zen
