RHB Bank / Malaysia / 2024Film
Lembaran Baharu (Forgiveness).
Hari Raya film retells Ahmad Zaharil's true act of kindness.
- Brand
- RHB Bank
- Agency
- FCB SHOUT
- Market
- Malaysia
- Region
- Global
- Year
- 2024
The challenge
Make forgiveness credible in a festive film.
The idea
Dramatize his 1998 pro-bono case and the son's later legal career.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RHB Bank
- Director
- Dick Chua
- CCO
- Ong Shi Ping
