Gymkuma / JordanDesign & Packaging · Social
The Touchpoint Collection.
A sports bra with Tatreez-inspired embroidery marking breast self-exam points, serving as a wearable reminder for active women.
- Brand
- Gymkuma
- Agency
- VML
- Market
- Jordan
- Region
- MENA
Results
- Engagement up 70%
- 97% positive sentiment
- Pre-orders for the second batch tripled
Case study source: VML Source ↗
