Guinness · United Arab Emirates · 2026Experiential · Events & Sponsorship · Retail & Shopper
The Thirsty Toucan.
A compact travelling pub takes Guinness into Dubai's festival scene, adapting Lovely Day for a Guinness to the UAE.
- Brand
- Guinness
- Agency
- Those That DO
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
Broaden the occasions associated with Guinness beyond the traditional indoor Irish pub.
The idea
Those That DO combines a neon version of the brand's black-and-gold identity with its toucan, live performances and conversation cards. The activation launched at Taste of Dubai and extended into Barracuda's retail setting in Umm Al Quwain.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Guinness
- Client Partners
- Diageo; African + Eastern
- Creative
- Mary-Anne Trant; Claire Sutton
- Design
- Robbie Gray; Molly Jermyn
- Artwork
- Dana Mica Dela Cruz; North Domingo
- General Manager
- Ginny Jackson
- Project Management
- Charlotte Johnson
