Nike / United Arab Emirates / Saudi Arabia / 2024Experiential · Retail & Shopper · Events & Sponsorship
Back to School: Ball Customisation Tour.
Nike's back-to-school tour invited young athletes in Dubai and Jeddah to personalise footballs and basketballs.
- Brand
- Nike
- Market
- United Arab Emirates / Saudi Arabia
- Region
- GCC
- Year
- 2024
The challenge
Turn Nike's back-to-school activity into a hands-on experience for young sports participants.
The idea
MattB Customs ran creative workshops at Nike stores, giving sponsored youth teams balls as their canvas; the Jeddah leg included Al-Ittihad's boys' and girls' youth squads.
Results
- MattB Customs reported four activation days and eight workshops across Dubai and Jeddah in August and September 2024.
Case study source: MattB Customs Source ↗
Credits
- Brand
- Nike
- Activation partner
- MattB Customs
- Regional operator
- GMG
- Youth football participant
- Al-Ittihad
