ZDF / ألمانيا / 2023الإعلانات الخارجية · الرقمي والتقنية
The Swarm Is Coming.
ZDF promoted The Swarm through coordinated media encounters inspired by the series’ ocean threat.
- العلامة التجارية
- ZDF
- الوكالة
- Mediaplus
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
ZDF needed its adaptation of The Swarm to stand out in a streaming market dominated by international platforms with substantial advertising budgets.
الفكرة
Build a communication swarm: coordinated online and offline activity appeared around water-related locations, through night-time interventions and 3D animation. Different placements addressed thriller fans, younger viewers and environmentally engaged audiences, while accompanying content explored marine conservation.
مصدر دراسة الحالة: House of Communication المصدر ↖
فريق العمل
- العلامة التجارية
- ZDF
- الوكالة الإعلامية
- Mediaplus
