LinkedIn / ألمانيا / 2021التجارب الحيّة · الإعلانات الخارجية · التواصل الاجتماعي
The Changemaker.
LinkedIn brought conversations about workplace change into Berlin through a collective artwork.
- العلامة التجارية
- الوكالة
- Mediaplus
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2021
التحدي
LinkedIn wanted discussions about a better working world to reach beyond its online platform and become visible in public life.
الفكرة
Invite artists to transform oversized letters spelling CHANGE at Berlin’s Sony Center. Each letter represented a workplace-change theme, including equality, diversity, mental health, sustainability and inclusion. Live activity and social amplification connected the installation with online conversations.
مصدر دراسة الحالة: House of Communication المصدر ↖
فريق العمل
- العلامة التجارية
- الوكالة الإعلامية
- Mediaplus
- Urban art execution and artist curation
- Cromatics
- Participating artist
- Rommy Gonzalez
- Strategy co-development and implementation
- Matthias Reißl, Mediaplus
