Schöffel / النمسا / 2019التجارب الحيّة · التواصل الاجتماعي
The Tour.
Ski tourers tested Schöffel’s coffee-derived fabric on an alpine expedition.
- العلامة التجارية
- Schöffel
- الوكالة
- Mediaplus
- السوق
- النمسا
- المنطقة
- عالمي
- السنة
- 2019
التحدي
An experienced outdoor audience needed convincing that the unusual material could perform in demanding conditions.
الفكرة
A recruitment campaign invited applicants to join Benni Raich and Gerlinde Kaltenbrunner for a two-day tour. Selected participants wore the collection, while coverage of the expedition turned the product trial into material for the wider skiing community.
مصدر دراسة الحالة: House of Communication المصدر ↖
فريق العمل
- العلامة التجارية
- Schöffel
- Featured Athletes
- Benni Raich; Gerlinde Kaltenbrunner
