Nikon / ألمانيا / 2023الإعلانات الخارجية · التجارب الحيّة
Golden Billboard.
Reflective outdoor advertising let photography enthusiasts experiment with light around Hamburg’s Photopia fair.
- العلامة التجارية
- Nikon
- الوكالة
- Mediaplus
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Nikon needed to demonstrate the possibilities of dedicated photography equipment to people accustomed to smartphone cameras.
الفكرة
A golden billboard doubled as an adjustable reflector for portraits. Smaller installations offered removable or rotating reflective surfaces, turning advertising space into something people could use for their own photographs. QR codes connected the experience to Nikon’s photography education.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- The Internationalist Awards lists Silver for Golden Billboard in its 2024 Media Innovation winners.
فريق العمل
- العلامة التجارية
- Nikon
- المدير الإبداعي
- Sabrina Duchow
- Global Creative Officer
- Maximilian Florian Schöngen
- Art Directors
- Theresa Fechler; Tejus Harrit
- Production and Post Production
- Cromatic
