Motatos / ألمانيا / 2023الرقمي والتقنية · التجارة الإبداعية
Inflation-Targeting.
Motatos turned rising food prices into timely ads for its surplus-food alternatives.
- العلامة التجارية
- Motatos
- الوكالة
- Mediaplus
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
As inflation squeezed household budgets, Motatos needed to reach shoppers prioritising price over sustainability and give them a practical reason to try rescued food.
الفكرة
Combine shopping-intent signals with daily food-price changes. When a product category became more expensive, dynamic banners showed interested shoppers a cheaper Motatos alternative, connecting household savings with reducing food waste.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Effie Germany 2024 — Bronze, Media Innovation (official GWA winners list).
فريق العمل
- العلامة التجارية
- Motatos
- الوكالة الإعلامية
- Mediaplus Germany
- Agency partner
- Serviceplan Germany
- Partner agency
- Mediascale Köln
- Partner agency
- Cynapsis media
