Asahi Super Dry / Australia / 2024Experiential · Digital & Tech
The Skill Tester.
Australians remotely operate a Japanese claw machine by phone.
- Brand
- Asahi Super Dry
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Give Asahi's thrill promise an unexpected interactive form.
The idea
A live Japanese skill-tester is controlled from Australia.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Asahi Super Dry
- production
- Nakatomi
- technology provider
- KO
