AHC / South Korea / 2025Film · Social · Digital & Tech · Experiential
Masters Suncare.
AHC uses Taemin to reposition its sun-care offer for younger consumers through film, digital content and live activations.
- Brand
- AHC
- Agency
- INNORED
- Market
- South Korea
- Region
- Global
- Year
- 2025
The challenge
Move AHC from an older home-shopping audience toward Millennials and Gen Z.
The idea
Taemin fronts the message, 'When I embrace the sunlight, I radiate my true brilliance.'
Case study source: Branding in Asia Source ↗
Credits
- Brand
- AHC
- ambassador
- Taemin
