GIC / Singapore / 2026Experiential · OOH · Social
The Secret Vault.
An interactive exhibition turns GIC's long-term investing story into a walk-through experience.
- Brand
- GIC
- Agency
- BBH Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2026
The challenge
Make sovereign-wealth-fund concepts understandable and engaging for young Singaporeans.
The idea
Six rooms use games, weather, archives, risk mazes, portfolio brands, and a digital future horizon to make long-term thinking tangible.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- GIC
- Executive Creative Director
- Janson Choo
- Creative Directors
- Sid Lim; Charlene Chua
- Exhibition
- Kingsmen Exhibits
- Music and Sound Design
- FVSE
