Sun, Oct 25
Qatar Airways / Qatar / 2024Film

The Secret Project.

Qatar Airways' 90-second film for Qatar National Day 2024, in which a group of Qatari children secretly film their neighbourhoods, families and heroes as their own tribute.

Brand
Qatar Airways
Market
Qatar
Region
GCC
Year
2024

The challenge

Digitek set the film against 'a world of accelerating tech and fleeting attention spans', with the airline woven in 'not as a product placement, but as a living symbol of Qatar’s aspirations and connection to the world' (MUSE entry).

The idea

Digitek Production House's film 'follows a group of Qatari children secretly creating their own tribute for National Day. While others prepare models and crafts, these kids plot a surprise: filming their neighborhoods, their families, their heroes, and finally revealing their “secret project” to the world' (MUSE entry). Digitek's YouTube channel carries it as 'Qatar Airways | Qatar National Day 2024'.

Case study source: MUSE Creative Awards Source ↗

Awards

Credits

Production
Digitek Production House

Related work.

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