The Secret Project.
Qatar Airways' 90-second film for Qatar National Day 2024, in which a group of Qatari children secretly film their neighbourhoods, families and heroes as their own tribute.
- Brand
- Qatar Airways
- Agency
- Digitek Production House
- Market
- Qatar
- Region
- GCC
- Year
- 2024
The challenge
Digitek set the film against 'a world of accelerating tech and fleeting attention spans', with the airline woven in 'not as a product placement, but as a living symbol of Qatar’s aspirations and connection to the world' (MUSE entry).
The idea
Digitek Production House's film 'follows a group of Qatari children secretly creating their own tribute for National Day. While others prepare models and crafts, these kids plot a surprise: filming their neighborhoods, their families, their heroes, and finally revealing their “secret project” to the world' (MUSE entry). Digitek's YouTube channel carries it as 'Qatar Airways | Qatar National Day 2024'.
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - CulturalPlatinum
Credits
- Production
- Digitek Production House


