Neither You Nor the Car Should Suffer.

Young drivers are 'often at higher risk for road incidents due to inexperience or risky behaviors', the council's entry says, so the campaign targeted 18- to 30-year-olds across the Gulf to raise awareness of safe driving and reduce traffic injuries and accidents.

The campaign took its name from لا فيك ولا في الحديد, the Gulf phrase wishing that neither the driver nor the car comes to harm, which the council entered as 'Neither You Nor the Car Should Suffer'. It released a film on the council's YouTube channel, a road-safety guide and a road-safety quiz; the English visuals in its entry carry lines such as 'Your Behavior Determines Your Safety' and 'Road Safety Starts With You!'. The council's 2024 annual report singles the campaign out for the wide engagement it drew.