Use Your Energy Where It Matters.
FRASER repositioned Power Horse for 18 to 35-year-olds in a loud category, presenting energy as focus to be spent wisely, in films such as 'Stuck to Phone' and 'Traffic Jam'.
- Brand
- Power Horse
- Agency
- FRASER
- Market
- Saudi Arabia, UAE, Kuwait
- Region
- GCC
- Year
- 2025
The challenge
Energy drinks compete with wings, monsters and explosions, and few say anything new. Power Horse, which picked FRASER as its global creative partner in 2025, needed more penetration and salience among 18 to 35-year-olds in markets including Saudi Arabia, the UAE and Kuwait.
The idea
FRASER's insight was that young people living with pressure and constant digital overload see energy as something to direct, not just to increase. Rather than turning up the noise, the platform 'Use your energy where it matters' casts Power Horse as an ally for intentional energy, with clarity, purpose and control. Films such as 'Stuck to Phone' and 'Traffic Jam' carried the idea across digital channels.
Case study source: Ads of the World Source ↗
