Anta Ghair Ya Shahr Al Khair.
Aisha Jewels' Ramadan 2026 song film, sung by co-founder Abdulaziz Abdulmalek, opens inside a 3D pop-up storybook and uses VFX transitions to move into a live-action family gathering and back.
- Brand
- Aisha Jewels
- Market
- Bahrain, Kuwait
- Region
- GCC
- Year
- 2026
The challenge
The agency says the brand puts out a music video every Ramadan, and the co-founder's YouTube channel carries its 2024 and 2025 songs. For 2026, according to the agency, the brand wanted a film that was unmistakably its own in a month crowded with jewellery advertising.
The idea
The film is built as a storybook: a 3D pop-up world, with a fort rising from the page, gives way through drawn particle effects and VFX transitions to a live-action Ramadan gathering, then returns to the page. Abdulaziz Abdulmalek performs the song, Anta Ghair Ya Shahr Al Khair (أنت غير يا شهر الخير), with words and music by Bashar AlShatti. The YouTube upload, on the co-founder's own channel, credits Abdulmalek with performance and direction and The Collective Creative Agency (TCCA) with filming and direction. TCCA says it also designed and built the sets, shot the live action and did the 3D and compositing, delivering the full film along with shorter one-minute and 30-second versions for Bahrain and Kuwait. The film premiered on YouTube on 17 February 2026, just before Ramadan.
Case study source: The Collective Creative Agency case study Source ↗
Credits
- Client
- Aisha Jewels
- Filming and direction (upload credit); production design, set build, 3D, VFX and compositing (agency)
- The Collective Creative Agency (TCCA)
- Performance and direction; Aisha Jewels co-founder
- Abdulaziz Abdulmalek
- Lyrics and music
- Bashar AlShatti
